Insurance Agent and Knowledge

An agent who engages in personal selling requires product knowledge,market knowledge and knowledge of buying and selling techniques.

Let see three important skills..

• Product knowledge - Product knowledge is important because insurance consumers usually depend on agents to guide them on selection of appropriate poplicies that meets their needs and in matters relating to claims whenever loss occurs.
• Market Knowledge - Market knowlegde is particularlt important because an agent's liability to satify his customers needs depends to a large extent of his knowlege of the market.An agent with in depts knowledge of the market would be able to indentify the markets segmens could best satify the customers needs and at the same time earn a reasonable profits.
• Selling Tecniques - Last but not least ,a successful agent will need to have a knowledge of buying and selling tecniques used in the sale of insurance.